Kelebek, Turkey’s first modern modular furniture manufacturer and the most well-rooted brand in the sector, is also one of the first brands of the Turkish Republic founded by Atatürk. Evolving and growing over time, Kelebek has found its rightful place at homes and in hearts. Kelebek (meaning “butterfly” in Turkish) has created a butterfly effect as a brand of individual pleasure and design, combining minimalism with naturalness.
30 November 2023 data.
Kelebek introduced the lamination technology to the Turkish market in 1983, which was an innovative system of its time. In 1990, Kelebek became the first furniture manufacturer in Turkey to be traded in the stock exchange market. Aiming to be a global brand that appeals to masses, Kelebek has over 230 stores and showrooms both at home and abroad. With its wide range of products and design that would appeal to all tastes and styles, Kelebek combines phygital (physical and digital) retailing with free architectural consulting to allow customers virtually design their home with Kelebek furniture items and experience the brand before purchase.
Continuing its journey of constant growth of over 80 years, Kelebek currently offers furniture items and accessories for living rooms, children’s rooms, kitchen & bathroom, and gardens. Kelebek, according to its new global brand vision, continues to create “Butterfly Effect” and has recently partnered with the global design legend Karim Rashid and marked a first time in the sector. As a young and dynamic brand, Kelebek incorporates the Bauhaus design approach with Gestalt approach.
Embodying Japanese minimalism and Scandinavian naturalism in its designs, Kelebek delivers its global perspective as Turkish stylization and calls it the “Butterfly Effect”. As a sector leader from the early years of the Republic, Kelebek’s new design vision brings a fresh and modern perspective to the Turkish furniture market.